SWEDISH AMERICAN LINE
Rederi Swedish American Line AB (SAL) is a new cruise company from Gothenburg, Sweden with intentions to re-start the iconic "White Viking" world wide cruising under the Swedish flag.
The new SAL was founded in 2016 with a strong focus on continuing and celebrating the traditions and heritage of the former SAL that was operational between 1915-1975. The SAL company motto is always:
Under Swedish registry with traditional Swedish Seamanship & Seaworthiness
SAL is planning to enter the cruise market with an existing ship in order to secure their position in the cruise market and fine-tune their product before the premier of KUNGSHOLM 5. The first ship of the new White Viking fleet will be named with a traditional SAL name and be given a total makeover in order to fit the SAL brand.
It is finally time for a Swedish alternative to re-enter the cruise market, and negotiations regarding the first ship are currently progress between SAL and the owners of the suitable ship candidates.
TRANSITION INTO THE MARKET
SAL will under 2018 start the progress of entering the cruise market after the first ship (*-HOLM) is secured for operations.
The target is to have the first of the new generation SAL ship in traffic by late 2019.
Name alternatives: STOCKHOLM 5, DROTTNINGHOLM 2 and GRIPSHOLM 3.
According to the current timeline K5 will be presented to the passengers in 2021. Planning and developement of the technical configurations are in progress.
SAL was founded by the same team of investors and private persons from Gothenburg that set out to save the KUNGSHOLM 4 in 2014. As no permanent berth could be allocated for the "K4" she was sent to Alang, India for scrapping in 2015. Plans to continue the story of SAL started to form shortly after, as we noticed that there was an international interest and following of the old SAL brand.
The actual CREW aboard the ships of SAL is a big part of what makes the brand special, although a professional "Office Crew" is also needed for a successful company. SAL:s "Office Crew" consist of:
Board of Directors
SAL will have up to 5 members of the board, who will represent the shareholders interests and take SAL towards the goals set out. The board members are experts in their areas and have combined over 30 years of experience in the field of Private Equity investments and Project financing.
Additional members are to join in 2018 with impressive hotel and cruise industry backgrounds and expertise.
SAL Senior Advisors
The Senior Advisors positions (10) will be filled with a variete of information specialists whos main duty is to insure that SAL is re-started with the correct athmosphere aboard. Senior Advisors include:
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