Founded in 2016, Rederi Swedish American Line AB (SAL) is a new Swedish cruise company from Gothenburg with plans to build a new cruise ship. The KUNGSHOLM 5.


SAL was founded by the same team of investors and private persons from Gothenburg that set out to save the KUNGSHOLM 4 in 2014.

As no berth could be allocated for the "K4", she was sent to Alang for scrapping in 2015. Plans to continue the story of SAL started to form shortly after, as we noticed that there was an international interest and following of the old SAL brand.


As the cruise industry is booming, and over 80 new ships are beeing built around the globe right now, we feel that the timing finally is right for a new Swedish cruise ship in that world-wide fleet of cruisers.


Our main goal is to make the new ship as environmentally friendly as possible, in order for the KUNGSHOLM 5 to be a trendsetter in the industry for years to come.


The plan is to build the ship in Europe, and we are currently in discussions with several shipyards regarding the process.


KUNGSHOLM 5 will be financed trough a selected group of institutional investors and smaller private investments.

All of the yards in this process also offer substantial financing in co-opertation with State owned financial institutions. As the building of a new cruise ship offers a lot of work-opportunities and tax-revenue and thus the states are very keen to help with financial solutions.

Up to 80% financing of a newbuild is possible to achieve toghether with these financial institutes.


We will commence the marketing of the cabins aboard the KUNGSHOLM 5 as residential units after the official design and technical planning is ready. The units/cabins will be of very high standard and all have own balconies plus ensuite bathroom.

When the owners do not want to use the cabins themselves, they can be rented to the onboard hotel-operation who in turn utilizes the cabins for (non-owner) passengers.


The sale of the cabins aboard luxury cruise ships to private owners is a relatively new concept in the cruise industry, although some of the bigger operators has already seen the potential in this new way of real-estate investments for the public and are currently in the progress of developing such cruise ships.



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